0% helpful
0 likes 0 dislikes
Inputs Required
Market map; user/customer data; WTP/budget signals; constraints (integration/regulatory); channel access.
Output Artifact
Segment definitions; ICP selection rationale; “why now” wedge segment; implications for product/GTM.
When to use this
When you’re trying to decide “which customer segment do we serve first?” (and you can’t justify it).
Link copied